In this age of technology, it's really amazing to think about how businesses have grown because of it. Creative businesses in particular have benefited from social networking, especially entrepreneurs. Fashion designers, artists, and musicians have all benefitted from marketing themselves online, gaining a buzz. Filmmakers in particular use twitter and Facebook for marketing their films, especially if it is independently made. I come across so many twitter pages for production companies and various films, trying to gain popularity, or just encourage people to check them out, bringing them closer to buzz-worthy status, and therefore already have a steady audience when their film does come out.
"Candles," for example, which I posted about not long ago, is encouraging people to like their facebook page in order to release their trailer. Once they hit 1,000 likes, they will release the trailer. This not only gets people to get to know the story they are producing, but also allows them to get excited for the trailer as well. Win, win.
I just think there's something to be said about social networking, especially since it is relatively new, yet so powerful.
Thoughts? =)
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